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Ethiopia striving to secure trademark for its specialty coffee

Coffee Lover — Fri, 12 Mar 2010 17:05:35 +0000

Ethiopia striving to secure trademark for its specialty coffee

Duration : 0:1:29

Technorati Tags: coffee, Ethiopia, for, its, secure, specialty, specialty coffee, striving, to, trademark

Let’s Talk Coffee Event – Fair trade coffee farmers

Coffee Lover — Tue, 15 Dec 2009 03:12:08 +0000

Let’s Talk Coffee (LTC) is the hallmark of Sustainable Harvest’s Relationship Coffee model. It’s an annual event that brings together all members of the specialty coffee supply chain to help build trusting, transparent, sustainable relationships.

Sustainable Harvest is a green specialty coffee importer with a unique mission to link small holder growers to better paying markets using a concept it created called “Relationship Coffee.”

Sustainable Harvest was the first importer to focus exclusively on organic, shade-grown, and fair trade specialty coffees. The Specialty Coffee Association of America awarded Sustainable Harvest the 2006 Sustainability Award for the creation and development of the idea of “Relationship Coffee”, for this new business model which has helped thousands of small coffee farmers and communities.

This video is to share how small companies can start an industry trend by creating innovative and sustainable business trade relationships between growers and buyers.

Duration : 0:3:48

Technorati Tags: coffee, coffee farmers, coffee importer, coffee supply, Ethiopia, Fair, Fair-Trade-Coffee, green, harvest, Jon, Lets, Mountain, Organic, Specialty Coffee Association, specialty coffee association of america, Sustainable, Talk, tasting, trade, trademark, Wettstein

Relationship Coffee Fair Trade Case Study – Part 2 of 2

Coffee Lover — Tue, 01 Dec 2009 07:17:11 +0000

Second half of Sustainable Harvest Relationship Coffee Case Study. Sustainable Harvest is a for-profit coffee importer business with a strong social mission to provide sustainable, lasting markets for coffee farmers around the world.

As one of the largest fair trade coffee importers in the world, the price Sustainable Harvest pays growers is always well above the world commodity prices for coffee.

Relationship Coffee is built upon a foundation of transparency, full traceability, trade credit, total quality, and training.

Sustainable Harvest overseas farmer training offices help small-holder coffee growers to improve their quality and access higher paying markets.

As an importer of green specialty coffees from the top organic and fair trade farms from around the world, the company sells directly to coffee roaster/retailers.

Sustainable Harvest was the first importer to focus exclusively on organic, shade-grown, and fair trade specialty coffees. It was recognized by the Specialty Coffee Association of America in 2006 for the creation and development of the idea called “Relationship Coffee”, as a new business model which has helped thousands of small coffee farmers and communities survive the recent coffee crisis.

The company remains the industry leader in building sustainable coffee trade relationships between growers and buyers.

Duration : 0:6:52

Technorati Tags: america, coffee, coffee farmers, coffee importers, cooperatives, Ethiopia, Fair, Fair-Trade-Coffee, globalization, harvest, latin, Organic, specialty, Specialty Coffee Association, specialty coffee association of america, Sustainable, trade, trademark, world commodity prices

Relationship Coffee Fair Trade Case Study – Part 1 of 2

Coffee Lover — Thu, 19 Nov 2009 11:14:08 +0000

Sustainable Harvest is a green specialty coffee importer with a unique mission to link small holder growers to better paying markets using a concept it created called “Relationship Coffee.” As one of the largest fair trade coffee importers in the world, the price Sustainable Harvest pays growers is always well above the world commodity prices for coffee.

Sustainable Harvest hopes to set an example for how a small business can create sustainable systems that build lasting markets for coffee farmers around the globe.

Relationship Coffee is built upon a foundation of transparency, full traceability, trade credit, total quality, and training.

Sustainable Harvest invests about half of what it earns as a coffee importer to train small-holder coffee growers and coffee cooperatives to improve their quality and access higher paying markets. It does this through five overseas farmer-training offices in Africa, South America, Central America and Mexico – all of which are devoted to farmer training and coffee support services.

As one of the fastest growing specialty coffee importers, the company sources from the top organic and fair trade farms from around the world. The company sells these coffees to USA, Canadian and Japanese coffee roasters and retailers, and helps them tell the story behind the beans.

Sustainable Harvest was the first importer to focus exclusively on organic, shade-grown, and fair trade specialty coffees. The company was awarded in 2006 by the Specialty Coffee Association of America for the creation and development of the idea called “Relationship Coffee”, as a new business model which has helped thousands of small coffee farmers and communities survive the recent coffee crisis.

This video is to share how small companies can become an industry trend setter in creasting innovative and sustainable business trade relationships between growers and buyers.

Duration : 0:8:17

Technorati Tags: america, coffee, coffee importers, Coffee Roasters, cooperatives, Ethiopia, Fair, Fair-Trade-Coffee, globalization, harvest, latin, Organic, Specialty Coffee Association, specialty coffee association of america, Sustainable, trade, trademark, world commodity prices