Coffees and Cream

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Tully’s Coffee is a specialty coffee retailer and wholesaler based in Seattle, Washington, United States. Its stores serve specialty coffees, espresso, baked goods, pastries, and coffee-related supplies. Tully’s currently has the highest sales of whole bean coffee in grocery and supermarket stores. Tully’s Coffee is well known for once following an expansion strategy of opening stores adjacent to the opposing coffee giant Starbucks, also based in Seattle. There’s a running joke in Seattle that the easiest way to find a Tully’s is to stand in front of a Starbucks and turn around. The busiest Tully’s in the world is located inside the Boeing Everett factory

Tully’s Coffee opened its first store in Kent, Washington, in 1992. The founder of Tully’s Coffee, Tom Tully O’Keefe, planned to rival the quickly expanding Starbucks coffee. Tully’s quickly developed into a strong regional specialty-coffee retailer. In 2006, Tully’s made its first net profit. But more recently, the president and CEO has described Tully’s focus as no longer on competing against the mega giant Starbucks, but on serving fine hand crafted coffee (and expanding into the Wholesale market).

It now operates nearly 100 stores in the Greater Puget Sound area of Washington, San Francisco, Los Angeles, and Southern Idaho, more recently Arizona, and licenses its brand for use in South Korea and Japan. It has also opened several stores in Stockholm. Tully’s sold the most profitable unit of the company—its Japan partnership—for US$17.9 million in September, 2005. Also in 2004 Tully’s entered into an agreement with Northwest University (located in Kirkland, Washington) to open a coffee shop on campus which would be run by the student body. To this day it remains quite busy serving the 1100 to 1200 student and staff population at Northwest.

In August 2007 plans for an IPO were placed on hold with the company citing a “volatile market.” This decision though was made right after the company was unable to secure investor financing for the IPO. Fiscal 2006 losses amounted to $9.7 million.

Tully’s sold its bean distribution business and brand to Green Mountain Coffee Roasters in 2008, earning $40.3 million in the deal, allowing them to pay off part of its balance sheet of 102.1 million dollars and expand its retail business. The sale has not been finalized as it still needs to be approved by the SEC.

Tully’s Coffee
Tully’s uses standard cup sizes: 8 oz (short), 12 oz (tall), 16 oz (grande), and 20 oz (venti). All of its espresso were made using organic and fair trade beans but this was discontinued near the end of 2008. Its disposable cups (EcoTainers) are compostable, as they use a corn-based lining inside.

Duration : 0:6:30

Technorati Tags: boeing everett, coffee giant, excel, gano, ganoderma, healthy-coffee, japan partnership, o keefe, Starbucks, supermarket stores, tom tully, tully's-coffee

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Tags: boeing everett, coffee giant, excel, gano, ganoderma, healthy-coffee, japan partnership, o keefe, Starbucks, supermarket stores, tom tully, tully's-coffee